Visual Merchandise MCQs with Answer are a great way to test one’s knowledge and understanding of the topic. It can help people gain confidence in their ability to comprehend the concepts of visual merchandising.
By taking these tests, individuals can develop their skills and become more proficient in a field that is constantly changing.
Furthermore, Visual Merchandise using this type of test as a form of assessment allows for quick feedback and results that are easily accessible to all involved.
What is Visual merchandising in retail
Visual merchandising in retail can be defined as the art of creating an attractive visual display that promotes products and services to customers.
It is a form of marketing that uses physical displays to draw attention and encourage shoppers to purchase merchandise. Visual merchandising in retail encompasses a wide range of activities, Visual Merchandise including window displays, product presentations, shop layout design, lighting placement and signage selection.
The purpose of visual merchandising is to capture the customer’s attention by creating an aesthetically pleasing experience that encourages them to explore further into the store.
Visual elements such as lighting, colors and texture are used to create a cohesive display that highlights the brand’s identity while also showcasing the product’s features and benefits. Visual Merchandise
By strategically arranging products on shelves or walls, retailers can create an inviting space where customers can explore items at their own pace. Visual Merchandise
Visual Merchandise MCQs with Answer for academic exams
1. ___ involves displaying the products and services in such a way that the customers are positively motivated towards making a purchase decision.
Ans. Visual Merchandising
2. According to Robert Colborne, “Visual merchandising is a commercial art form that enables a retail sales associate to work in all art media to ___ a VM idea.”
Ans. Communicate
3. As a visual merchandiser, you must ensure that the features of every product are displayed in a ___ manner.
Ans. Attractive
4. In product management, visual merchandising refers to the concept and practices of creative ___ of a product before the customers.
Ans. Presentation
5. Visual merchandising aims at offering attractive and appealing display of products. (True/False)
Ans. True
6. Visual merchandising is a tool of promoting ___ in a retail store.
Ans. Sales
7. VM has increased more than ever in the 21st century business world. (True/False)
Ans. True
8. The contemporary VM practices started taking place around 18th century. (True/False)
Ans. True
9. Over the years, VM has grown from a ___ support function to a seller support function.
Ans. Buyer
10. Over the centuries of its existence in human civilisation, visual merchandising has become a vast and sophisticated practice in the retail store operations. (True/False)
Ans. True
11. The organised retail sector comprises ___% of the total retail sector of India.
Ans. 4%
12. With the introduction of ___ in retail in India, the prospects of VM would improve.
Ans. FDI
13. Product ___ is the strategy in which retailers make efforts towards placing a product into the minds of its intended customers.
Ans. Positioning
14. Visual merchandising aims at grabbing the customers’ ___ towards a product by displaying it in an attractive and appealing manner.
Ans. Attention
15. Visual merchandising is the tool that allows the retailers around the world ___ their offerings in an attractive and creative manner.
Ans. Communicate
16. Retailers are using visual merchandising as a tool to build their brand image, which is an essential part of ___
Ans. Positioning
17. VM is a concept based on creative and attractive display of ___.
Ans. Merchandise
18. VM is truly an art of ___.
Ans. Presentation
19. Continuous need to change ___ is a major challenge in visual merchandising.
Ans. Merchandise
20 ___ talent for managing the VM activities in a store is quite challenging.
Ans. Sourcing
21. A merchandiser should keep himself/herself updated with the fresh arrivals in the market. (True/False)
Ans. True
22. This is quite challenging for the merchandiser to maintain ___ all the time to prevent any loss.
Ans. Security
23. A planogram tells where a product is ___ to be placed according to its plan of display.
Ans. Planned
24. The VM plan of a store should ensure that ___ value products are given high priority in display.
Ans. High
25. The collection of products that a retailer is going to offer depends on the type of ___
Ans. Retail model
26. Determination of ___ is one of the critical decisions taken by a merchandiser.
Ans. Assortment strategy
27. ___ refers to the total number of merchandise lines in an organisation.
Ans. Product Width
28. ___ refers to the total number of items in a merchandise line of a retail store.
Ans. Product Depth
29. Being a ___ is the key to the job of a visual merchandiser.
Ans. Creative Thinker
30. The pricing and ___ of a retailer should also align with its assortment strategy.
Ans. Promotional Strategies
31. In ___ practices, retail merchandisers work in close integration with the retail buying team.
Ans. Traditional
32. ___ colours include red, orange, yellow, and the colours with red or yellow shades such as yellow-green develop a stimulating and cheery response.
Ans. Warm
33. ___ colours develop a relaxing atmosphere in a room and give a pleasing experience.
Ans. Cool
34. A colour wheel consists of all the colours in the world. (True/False)
Ans. False
35. ___ creates a unique and special effect on specific merchandise items by lighting against a shadow.
Ans. Atmosphere lighting
36. Merchandising as a term has originated from the French word ___
Ans. ‘Merchant’
37. In the contemporary business world, merchandising has become a set of buying, ___ and selling of products.
Ans. Presenting
38. ___ is the complete range of products that a retailer determines to offer to its customers.
Ans. Merchandise mix
39. ___ refers to a set of products that are closely related to one another and can be viewed as a group.
Ans. Merchandise line
40. ___ are the largest retail stores that belong to the organized retail sector.
Ans. Malls
41. ___ layout is similar to the layout of conventional grocery stores that provide its customers with a planned shopping experience.
Ans. Grid
42. Free-form layout places the aisles, shelves and other fixtures in an ___ way.
Ans. Asymmetrical
43. Back room is the stock receiving and keeping area which is also called ___.
Ans. Stockroom
44. Merchandise space is also called the selling space or ___ of the store.
Ans. Sales floor
45. ___ refers to the area inside a store where customers pay for what they are buying from the store.
Ans. Point of Sale (POS)
46. For anticipating the customer traffic in the store purpose, a retailer should collect data about the ___ near that location.
Ans. Road traffic
47. The numbers of people who not only walk in to a store but also make some purchase are called ___ made by the retailer.
Ans. Conversion
48. The term transition zone has been coined by the famous retail anthropologist ___.
Ans. Paco Underhill
49. Many consumer behaviour researchers have found that most customers entering a store show a ___ movement inside the store.
Ans. Counter clockwise
50. A loop is a layout design of a store that is most advantageous for the retailer to adopt. (True/False)
Ans. True
Conclusion
MCQs with Answers is an invaluable resource for those looking to increase their knowledge and skills in this field.
The abundance of questions and answers allow individuals to test their proficiency, Visual Merchandise while also gaining meaningful insight into the concepts behind visual merchandising.
The content provided is clear, concise and easy to understand, making it a highly suitable study guide for all levels of experience.
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