Visual Merchandise MCQs with Answer for academic exams

Visual Merchandise MCQs with Answer for academic exams

Visual Merchandise  MCQs with Answer are a great way to test one’s knowledge and understanding of the topic. It can help people gain confidence in their ability to comprehend the concepts of visual merchandising.

By taking these tests, individuals can develop their skills and become more proficient in a field that is constantly changing.

Furthermore, Visual Merchandise  using this type of test as a form of assessment allows for quick feedback and results that are easily accessible to all involved.

Visual Merchandise

Visual Merchandise MCQs with Answer for academic exams

1. ___ involves displaying the products and services in such a way that the customers are positively motivated towards making a purchase decision.
Ans. Visual Merchandising

2. According to Robert Colborne, “Visual merchandising is a commercial art form that enables a retail sales associate to work in all art media to ___ a VM idea.”
Ans. Communicate

3. As a visual merchandiser, you must ensure that the features of every product are displayed in a ___ manner.
Ans. Attractive

4. In product management, visual merchandising refers to the concept and practices of creative ___ of a product before the customers.
Ans. Presentation

5. Visual merchandising aims at offering attractive and appealing display of products. (True/False)
Ans. True

6. Visual merchandising is a tool of promoting ___ in a retail store.
Ans. Sales

7. VM has increased more than ever in the 21st century business world. (True/False)
Ans. True

8. The contemporary VM practices started taking place around 18th century. (True/False)
Ans. True

9. Over the years, VM has grown from a ___ support function to a seller support function.
Ans. Buyer

10. Over the centuries of its existence in human civilisation, visual merchandising has become a vast and sophisticated practice in the retail store operations. (True/False)
Ans. True

11. The organised retail sector comprises ___% of the total retail sector of India.
Ans. 4%

12. With the introduction of ___ in retail in India, the prospects of VM would improve.
Ans. FDI

13. Product ___ is the strategy in which retailers make efforts towards placing a product into the minds of its intended customers.
Ans. Positioning

14. Visual merchandising aims at grabbing the customers’ ___ towards a product by displaying it in an attractive and appealing manner.
Ans. Attention

15. Visual merchandising is the tool that allows the retailers around the world ___ their offerings in an attractive and creative manner.
Ans. Communicate

16. Retailers are using visual merchandising as a tool to build their brand image, which is an essential part of ___
Ans. Positioning

17. VM is a concept based on creative and attractive display of ___.
Ans. Merchandise

18. VM is truly an art of ___.
Ans. Presentation

19. Continuous need to change ___ is a major challenge in visual merchandising.
Ans. Merchandise

20 ___ talent for managing the VM activities in a store is quite challenging.
Ans. Sourcing

21. A merchandiser should keep himself/herself updated with the fresh arrivals in the market. (True/False)
Ans. True

22. This is quite challenging for the merchandiser to maintain ___ all the time to prevent any loss.
Ans. Security

23. A planogram tells where a product is ___ to be placed according to its plan of display.
Ans. Planned

24. The VM plan of a store should ensure that ___ value products are given high priority in display.
Ans. High

25. The collection of products that a retailer is going to offer depends on the type of ___
Ans. Retail model

26. Determination of ___ is one of the critical decisions taken by a merchandiser.
Ans. Assortment strategy

27. ___ refers to the total number of merchandise lines in an organisation.
Ans. Product Width

28. ___ refers to the total number of items in a merchandise line of a retail store.
Ans. Product Depth

29. Being a ___ is the key to the job of a visual merchandiser.
Ans. Creative Thinker

30. The pricing and ___ of a retailer should also align with its assortment strategy.
Ans. Promotional Strategies

31. In ___ practices, retail merchandisers work in close integration with the retail buying team.
Ans. Traditional

32. ___ colours include red, orange, yellow, and the colours with red or yellow shades such as yellow-green develop a stimulating and cheery response.
Ans. Warm

33. ___ colours develop a relaxing atmosphere in a room and give a pleasing experience.
Ans. Cool

34. A colour wheel consists of all the colours in the world. (True/False)
Ans. False

35. ___ creates a unique and special effect on specific merchandise items by lighting against a shadow.
Ans. Atmosphere lighting

36. Merchandising as a term has originated from the French word ___
Ans. ‘Merchant’

37. In the contemporary business world, merchandising has become a set of buying, ___ and selling of products.
Ans. Presenting

38. ___ is the complete range of products that a retailer determines to offer to its customers.
Ans. Merchandise mix

39. ___ refers to a set of products that are closely related to one another and can be viewed as a group.
Ans. Merchandise line

40. ___ are the largest retail stores that belong to the organized retail sector.
Ans. Malls

41. ___ layout is similar to the layout of conventional grocery stores that provide its customers with a planned shopping experience.
Ans. Grid

42. Free-form layout places the aisles, shelves and other fixtures in an ___ way.
Ans. Asymmetrical

43. Back room is the stock receiving and keeping area which is also called ___.
Ans. Stockroom

44. Merchandise space is also called the selling space or ___ of the store.
Ans. Sales floor

45. ___ refers to the area inside a store where customers pay for what they are buying from the store.
Ans. Point of Sale (POS)

46. For anticipating the customer traffic in the store purpose, a retailer should collect data about the ___ near that location.
Ans. Road traffic

47. The numbers of people who not only walk in to a store but also make some purchase are called ___ made by the retailer.
Ans. Conversion

48. The term transition zone has been coined by the famous retail anthropologist ___.
Ans. Paco Underhill

49. Many consumer behaviour researchers have found that most customers entering a store show a ___ movement inside the store.
Ans. Counter clockwise

50. A loop is a layout design of a store that is most advantageous for the retailer to adopt. (True/False)
Ans. True


MCQs with Answers is an invaluable resource for those looking to increase their knowledge and skills in this field.

The abundance of questions and answers allow individuals to test their proficiency, Visual Merchandise while also gaining meaningful insight into the concepts behind visual merchandising.

The content provided is clear, concise and easy to understand, making it a highly suitable study guide for all levels of experience.

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