Marketing Research MCQs Multiple Choice Questions Answers pdf

Marketing Research MCQs Multiple Choice Questions Answers pdf

To conduct effective marketing research, you need to understand the different marketing research methods. One way to gain this understanding is by completing multiple-choice questions and answers (MCQs).

Many resources can help you complete MCQs effectively. Our website offers free online MCQs to help you test your comprehension of the different marketing research methods.

Marketing Research

Brief About Marketing Research

Marketing research involves collecting, examining, and presenting data pertinent to a marketing scenario.

Businesses can benefit from this by utilizing it to determine the appropriate products or services to offer, the right pricing strategy, and the best location to sell them. Marketing research is conducted in several ways, including surveys, focus groups, and interviews. The most common method is the survey, which can be conducted by telephone, mail, or online.

One important thing to remember when conducting marketing research is that it should be objective. The researcher’s beliefs or opinions should not influence the data collected.

The 4 things you need to remember for Marketing Research

1. Marketing research is essential for any business, big or small. I can assist you in gaining insights into your audience so that you can tailor your approach and connect with them more effectively.

2. There are many different types of marketing research, but the most popular ones are focus groups, surveys, interviews, consumer panels, and online panels.

3. Selecting the appropriate research type for your requirements is vital because each has advantages and disadvantages. For example, a survey would be the best option if you’re looking for feedback on a new product or service.

4. If you want to understand how customers use your product or service, focus groups or interviews would be the better choice. And if you’re targeting a specific demographic group, then consumer or online panels would be the best way to go.

Thus, as you obtain new data through market research, you should update and expand your plan to ensure it reflects your targets and goals.

What will market research provide

Market research is becoming increasingly popular for businesses in all industries. In today’s competitive market, companies need to understand their target audience and gain insights into best meeting their customers’ needs.

Market research provides a wide range of valuable information which can be used to inform decisions and strategies.

Market research involves gathering data about customer behaviours, trends and preferences. This data can be used to assess the performance of existing products or services and identify potential growth or development opportunities.

Businesses can tailor their offerings more effectively by understanding what factors influence customer behaviour. Additionally, this data allows them to develop campaigns targeted at the right people with the right message at the right time – improving overall ROI on marketing efforts.

Overall, market research provides a wealth of invaluable information in today’s competitive business environment.

A market research report does not include the following.

It is difficult to provide an exhaustive list of what a market research report does not include, as this can vary depending on the specific report and the requirements of the client or organization commissioning the report. However, some elements that may not be included in a market research report are:

  • Recommendations or specific actions to be taken based on the findings
  • Personal opinions or biases of the researcher or analyst
  • Confidential or proprietary information that cannot be shared with the public
  • Raw data or data that is not relevant to the research objectives
  • Detailed methodology or technical details that are not relevant to the end user
  • Information on competitors or other companies is irrelevant to the research objectives.

Again, it’s important to note that the contents of a market research report can vary depending on the specific project and requirements of the client or organization commissioning the report.

Marketing Research MCQs Quiz Question and Answers

 Question No 01. Market research is an organised effort to collect information about ___or___.
(a) Market, Consumer
(b) Market, Marketing
(c) Mind, Media
(d) Marketing, Behavior
[expand title="Answer"](a) Market, Consumer[/expand]

Question No 02. The ___ is a clear statement of what is expected by when and at what price.
(a) Research
(b) Information
(c) Knowledge
(d) Brief
[expand title="Answer"](d) Brief[/expand]

Question No 03. Syndicated research is ___ common among Indian firms.
(a) Most
(b) Not yet
(c) Featuring
(d) Seen very
[expand title="Answer"](b) Not yet[/expand]

Question No 04. A ___ may prefer one research supplier over another due to a good working relationship, cost considerations, and ability to make deadlines.
(a) Agency
(b) Agent
(c) Client
(d) Researcher
[expand title="Answer"](c) Client[/expand]

Question No 05. After “picking the brains” of the suppliers, the client assembles a ___ and then contracts directly with field services to gather the data.
(a) Profile
(b) Data
(c) Answers
(d) Questionnaire
[expand title="Answer"](d) Questionnaire[/expand]

Question No 06. In report writing, the jargon and technical terms should be kept at ___.
(a) Bay
(b) Minimum
(c) Special
(d) Specific
[expand title="Answer"](b) Minimum[/expand]

Question No 07. For the report to be accurate, all ___ must be accurate.
(a) Inputs
(b) Information
(c) Question
(d) None of above
[expand title="Answer"](a) Inputs[/expand]

Question No 08. Each ___ must have the support of the conclusion.
(a) Opening
(b) Finding
(c) Recommendation
(d) All of above
[expand title="Answer"](c) Recommendation[/expand]

Question No 09. The ___ window is the default window when u run SPSS.
(a) Data Editor
(b) Data Addition
(c) Data Input
(d) Data Analysis
[expand title="Answer"](a) Data Editor[/expand]

Question No 10. The Kruskal-Wallis test is used when more than ___ populations are involved.
(a) One
(b) Two
(c) Three
(d) Zero
[expand title="Answer"](b) Two[/expand]

Question No 11. ___ published can be used as a source for the hypothesis.
(a) Report
(b) Article
(c) News
(d) Case Studies
[expand title="Answer"](d) Case Studies[/expand]

Question No 12. Data entry can be defined as the direct input of data in the appropriate data fields of a ___.
(a) Database
(b) MDSS
(c) MIS
(d) MkIS
[expand title="Answer"](a) Database[/expand]

Question No 13. ___ is the difference between the highest and lowest observed values.
(a) Average
(b) Range
(c) Scaling
(d) Mode
[expand title="Answer"](b) Range[/expand]

Question No 14. For an intensive and continuous study, a ___ sample may be suitable.
(a) Large
(b) Core
(c) Sizable
(d) Small
[expand title="Answer"](d) Small[/expand]

Question No 15. In the comparison to the census technique, the conclusions derived from the sample are ___ liable to error.
(a) More
(b) Less
(c) Likely
(d) None of above
[expand title="Answer"](a) More[/expand]

Question No 16. Research that is motivated by personal or political gain involves a breach of ___ standards.
(a) Hypothetical
(b) High
(c) Ethical
(d) Professional
[expand title="Answer"](d) Professional[/expand]

Question No 17. Analyzing consumer grievances is a part of research related to ___.
(a) Price
(b) Product
(c) Promotion
(d) Behavior
[expand title="Answer"](b) Product[/expand]

Question No 18. ___ the study of sales generated by a good or service to determine the reasons for its success or failure, and how its sales performance can be improved.
(a) Demand Analysis
(b) Cost Analysis
(c) Decision Analysis
(d) None of above
[expand title="Answer"](a) Demand Analysis[/expand]

Question No 19. Consumer research helps to ___ the problem to be solved.
(a) Identify
(b) Introduce
(c) Define
(d) Point out
[expand title="Answer"](c) Define[/expand]

Question No 20. ___ reveals the quantity demanded at various levels of price.
(a) Pricing Testing
(b) Demand Testing
(c) Demographic Testing
(d) None of above
[expand title="Answer"](a) Pricing Testing[/expand]

Question No 21. The market build-up method is also referred to as the ___ approach.
(a) Bottom-up
(b) Bottom-down
(c) Top-down
(d) Top-up
[expand title="Answer"](a) Bottom-up[/expand]

Question No 22. The basic purpose of capturing and processing data is to produce results.
(a) True
(b) False
(c) Can’t say
[expand title="Answer"](b) False[/expand]

Question No 23. Information is usually classified into various categories depending upon its ___.
(a) Scale
(b) Level
(c) Nature
(d) Size
[expand title="Answer"](c) Nature[/expand]

Question No 24. ___ search describes the situation where a fairly limited and unstructured attempt is made to obtain information for a specific purpose.
(a) Valid,
(b) Useful
(c) Meaningful
(d) Informal
[expand title="Answer"](d) Informal[/expand]

Question No 25. Qualitative information can only be ___.
(a) Observed
(b) Seen
(c) Felt
(d) Experienced
[expand title="Answer"](a) Observed[/expand]

Question No 26. The first step in the marketing research process is ___.
(a) Collecting data
(b) Defining the objective
(c) Defining the solution
(d) None of above
[expand title="Answer"](d) None of above[/expand]

Question No 27. ___ research explores the effect of one variable on another.
(a) Casual
(b) Exploratory
(c) Qualitative
(d) Quantitative
[expand title="Answer"](a) Casual[/expand]

Question No 28. The main disadvantage of the in-depth interview is that it is ___.
(a) Very hard
(b) Very direct
(c) Time-consuming
(d) Resource consuming
[expand title="Answer"](c) Time-consuming[/expand]

Question No 29. ___ Technique is used to determine the images of two competing brands.
(a) TET
(b) Still
(c) TAT
(d) Imagery
[expand title="Answer"](d) Imagery[/expand]

Question No 30. Quantitative marketing research is a ___ method that utilizes statistical techniques.
(a) Delphi
(b) Projective
(c) Social research
(d) None of above
[expand title="Answer"](c) Social research[/expand]

Question No 31. ___ seeks out the “why”, not the “how” of its topic through the analysis of unstructured information.
(a) Quantitative research
(b) Depth Interview
(c) Protocol analysis
(d) Qualitative research
[expand title="Answer"](d) Qualitative research[/expand]

Question No 32. The self-assessment program ___ accountability.
(a) Defines
(b) Raises
(c) Declares
(d) Decrease
[expand title="Answer"](a) Defines[/expand]

Question No 33. ___ technology can enhance consistency through customized scoring models.
(a) Audit
(b) Specific
(c) Direct
(d) Relevant
[expand title="Answer"](a) Audit[/expand]

Question No 34. Panels can be used to study the ___ to potential or actual events.
(a) Real
(b) Behavior
(c) Attitude
(d) None of above
[expand title="Answer"](d) None of above[/expand]

Question No 35. The terms validity, reliability, and measurement accuracy are often used interchangeably.
(a) True
(b) False
(c) Can’t says
[expand title="Answer"](a) True[/expand]

Question No 36. ___ refers to the degree of variable error in measurement.
(a) Differential
(b) Summated
(c) Predicate
(d) Reliability
[expand title="Answer"](d) Reliability[/expand]

Question No 37. An ideal sample must be such that it represents adequately the ___.
(a) Whole segment
(b) Whole population
(c) Whole market
(d) None of above
[expand title="Answer"](b) Whole population[/expand]

Question No 38. Most of the surveys are made by the technique of ___.
(a) Primary research
(b) Secondary research
(c) Sample survey
(d) All of above
[expand title="Answer"](c) Sample survey[/expand]

Question No 39. Errors in ___ and ___ give rise to non-sampling errors.
(a) Input, Coding
(b) Collecting, Analyzing
(c) Identifying, Interpretation
(d) Compilation, Tabulation
[expand title="Answer"](d) Compilation, Tabulation[/expand]

Question No 40. ___ conversion of data into a form that can be processed by computer.
(a) Data processing
(b) Data Collection
(c) Data Analysis
(d) Data Filtering
[expand title="Answer"](a) Data processing[/expand]

Question No 41. ___ is used to define variables and make changes to the data file you are using.
(a) Data
(b) Information
(c) Program
(d) Graph
[expand title="Answer"](a) Data[/expand]

Question No 42. A significance test consists of calculating the ___ of obtaining a statistic as different or more different from the null hypothesis.
(a) Process
(b) Plan
(c) Probability
(d) Preference
[expand title="Answer"](c) Probability[/expand]

Question No 43. ___, the numeric value separating the higher half of a sample, population, or probability distribution, from the lower half.
(a) Mean
(b) Middle
(c) Between
(d) None of above
[expand title="Answer"](d) None of above[/expand]

Question No 44. Data editing can be done in two stages namely ___ editing and ___ editing.
(a) Primary, Secondary
(b) Table, Field
(c) Office, Field
(d) Marketing, Statistical
[expand title="Answer"](c) Office, Field[/expand]

Question No 45. Coding refers to those activities which help in transforming edited questionnaires into a form that is ready for analysis.
(a) True
(b) False
(c) Can’t Say
[expand title="Answer"](a) True[/expand]

Question No 46. The relative error is the ratio of ___ to ___.
(a) Absolute error, the estimated error
(b) Fundamental error, plan
(c) Sampling error, Selective error
(d) None of above
[expand title="Answer"](a) Absolute error, estimated error[/expand]

Question No 47. ___ is a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in marketing decisions.
(a) D.S.S.
(b) M.I.S.
(c) D.I.S.
(d) M.D.D.S.
[expand title="Answer"](b) M.I.S.[/expand]

Question No 48. If the units in the field of the survey are liable to change or if these are ___ the sampling technique will be very hazardous.
(a) Homogeneous
(b) Homogeneity
(c) Hygiene
(d) Not homogeneous
[expand title="Answer"](d) Not homogeneous[/expand]

Question No 49. The technological changes consist of factors related to ___ applied and the ___ and ___ uses in the production of goods and services.
(a) Knowledge
(b) Materials, Machines
(c) All of above
(d) None of above
[expand title="Answer"](c) All of above[/expand]

Question No 50. Customer profiling is one of the most effective tools for determining where and how to conduct your business.
(a) True
(b) False
(c) Can’t say
[expand title="Answer"](a) True[/expand]

More MCQs on Marketing Research

Question No 51. Market research analysis cannot be done with the amount of data we have today.
(a) True
(b) False
(c) Can’t say
[expand title="Answer"](b) False[/expand]

Question No 52. What is the research methodology?
a) The process of data analysis
b) The approach to data collection
c) The selection of research participants
d) The formulation of research questions
Ans: b) The approach to data collection
Explanation: Research methodology refers to the systematic approach and techniques used to collect and analyze data for a research study.

Question No 53. What is the purpose of a research design?
a) To identify research objectives
b) To analyze data
c) To select research participants
d) To choose data collection methods
Ans: d) To choose data collection methods
Explanation: A research design outlines the plan for data collection and the methods to be used in a research study.

Question No 54. What is Google AdSense?
a) A search engine
b) A social media platform
c) An advertising program
d) A web browser
Ans: c) An advertising program
Explanation: As a website owner or publisher, you can use Google AdSense to display website ads tailored to your audience. This program allows you to earn money based on the number of clicks or impressions that the advertisements receive.

Question No 55. What is the minimum payment on AdSense?
a) $10
b) $50
c) $100
d) $500
Ans: b) $50
Explanation: The minimum payment threshold for AdSense is $50. Once your earnings reach this amount, you can receive a payment from Google.

Question No 56. What are the ways to earn money through Google Ads?
a) By watching ads
b) By clicking on ads
c) By displaying ads on my website
d) By searching on Google
Ans: c) By displaying ads on my website
Explanation: Website owners and publishers can earn money from Google Ads by displaying website ads and earning revenue based on clicks or impressions.

Question No 57. What is a primary data source?
a) Journals and articles
b) Government reports
c) Data collected by others
d) Data collected firsthand
Ans: d) Data collected firsthand
Explanation: Primary data is collected directly from the source, such as through surveys, interviews, or experiments.

Question No 58. Secondary data in marketing research can be obtained from:
a) Surveys and questionnaires
b) Interviews with experts
c) Data collected for a different purpose
d) Experiments and observations
Correct Answer: c) Data collected for a different purpose
Explanation: Secondary data refers to information someone collects for a different purpose. It can be obtained from various sources such as government publications, industry reports, academic journals, and other existing databases.

Question No 59. Market research is an activity of which plan?
a) Business plan
b) Marketing plan
c) Financial plan
d) Production plan
Correct Answer: b) Marketing plan
Explanation: Market research is a crucial component of the marketing plan. Collecting and analyzing data on the target market, competitors, and industry trends is necessary to make informed marketing decisions.

Question No 60. Marketing research starts from:
a) Developing a research design
b) Data collection and analysis
c) Identifying research objectives
d) Formulating research questions
Correct Answer: c) Identifying research objectives
Explanation: The first step in marketing research is identifying clear and specific research objectives. These objectives guide the entire research process and help in gathering relevant data.

Question No 61. Research MCQs (Multiple Choice Questions) are used to:
a) Gather primary data
b) Analyze qualitative data
c) Collect quantitative data
d) Obtain secondary data
Correct Answer: c) Collect quantitative data
Explanation: Research MCQs are closed-ended questions that offer predefined choices. They are used to gather quantitative data, providing numerical insights into specific research questions.

Question No 62. What is a questionnaire?
a) Research design
b) Data collection method
c) Data analysis technique
d) Type of survey
Correct Answer: b) Data collection method
Explanation: A questionnaire is a structured data collection method to gather respondents’ information. It usually involves a set of inquiries that the individuals being surveyed can respond to.

Question No 63. Marketing research starts from:
a) Data analysis
b) Research design
c) Data collection
d) Research objectives
Correct Answer: d) Research objectives
Explanation: The initial step in marketing research is to define clear research objectives that guide the entire research process and help collect relevant data.

Question No 64. Which of the following is a feature of marketing research?
a) Promotion of products
b) Identifying consumer needs
c) Creating financial reports
d) Managing production processes
Correct Answer: b) Identifying consumer needs
Explanation: One of the critical features of marketing research is to identify and understand consumer needs, preferences, and behaviour to develop effective marketing strategies.

Question No 65. Brand research is an essential area of:
a) Marketing strategy
b) Product development
c) Financial analysis
d) Human resources management
Correct Answer: a) Marketing strategy
Explanation: Brand research is essential in developing effective marketing strategies and understanding how consumers perceive and interact with a brand.

Question No 66. In a research report, the glossary is a list of:
a) Key findings
b) Research objectives
c) Research limitations
d) Definitions of technical terms
Correct Answer: d) Definitions of technical terms
Explanation: The glossary in a research report provides definitions and explanations of technical terms and jargon used in the study, making it easier for readers to understand the content.

Question No 67. What is marketing intelligence?
a) Collecting data for marketing research
b) Understanding consumer behaviour
c) Gathering insights about competitors and the market
d) Analyzing sales performance
Correct Answer: c) Gathering insights about competitors and the market
Explanation: One aspect of effective marketing is acquiring market intelligence, which includes collecting data on competitors, industry trends, and other external variables that can influence a company’s marketing plans and decision-making processes.

Question No 68. What is Research Design?
a) The process of collecting primary data
b) The structure and plan for conducting research
c) The analysis of secondary data
d) The final report of the research findings
Correct Answer: b) The structure and plan for conducting research
Explanation: Research design refers to the overall plan and structure that outlines how the research study will be conducted, including data collection methods, sample selection, and data analysis techniques.

Question No 69. What are the two main types of data used in research?
a) Categorical and continuous data
b) Quantitative and qualitative data
c) Primary and secondary data
d) Experimental and non-experimental data
Correct Answer: c) Primary and secondary data
Explanation: Primary data is original data collected for a specific research study, while secondary data is data that has been previously collected for a different purpose and can be used for research.

Question No 70. What are Business Research Methods?
a) The techniques used in financial analysis
b) The strategies for marketing products
c) The methods employed in business planning
d) The systematic approach to conducting business research
Correct Answer: d) The systematic approach to conducting business research
Explanation: Business research involves the systematic and structured process of gathering data, analyzing information, and making informed business decisions.

Question No 71. What is the term used for a rise given with a central panel at the bottom of the research design?
a) Control group
b) T-test
c) Split-plot design
d) Factorial design
Correct Answer: c) Split-plot design
Explanation: A split-plot design involves a treatment applied to subplots within larger experimental units, often with a central panel at the bottom to accommodate specific treatments.

Question No 72. What is Primary Data?
a) Data collected for a different purpose
b) Data obtained from secondary sources
c) Original data collected for the specific research study
d) Information gathered from competitors’ reports
Correct Answer: c) Original data collected for the specific research study
Explanation: Primary data is the data collected directly from the source for a specific research study.

Question No 73. Which of the following provides answers to research questions and hypotheses in a structured manner?
a) Research Proposal
b) Research Design
c) Research Methodology
d) Research Findings
Correct Answer: d) Research Findings
Explanation: Research findings present the data analysis results and answer the research questions and hypotheses.

Question No 74. What is one of the features of marketing research?
a) Product pricing
b) Sales promotion techniques
c) Understanding consumer behaviour
d) Social media advertising
Correct Answer: c) Understanding consumer behaviour
Explanation: One of the critical features of marketing research is to gain insights into consumer behaviour, preferences, and needs to develop effective marketing strategies.

Question No 75. What do report writing MCQs focus on?
a) The research design
b) The data collection process
c) The format and structure of research reports
d) The analysis of research findings
Correct Answer: c) The format and structure of research reports
Explanation: Report writing MCQs focus on assessing knowledge of the proper format and structure of research reports, including elements like executive summaries, introductions, and conclusions.

Question No 76. What does “MCQ” stand for in the context of research?
a) Most-Common Queries
b) Multiple Choice Questions
c) Marketing and Consumer Queries
d) Methodological Conclusions and Questions
Correct Answer: b) Multiple Choice Questions
Explanation: MCQ stands for Multiple Choice Questions, a type of assessment format used in research surveys and exams.

Question No 77. What is the systematic process of collecting, analyzing, and interpreting data about a specific market in marketing research?
a) Market Analysis
b) Market Strategy
c) Marketing Research Process
d) Market Segmentation
Correct Answer: c) Marketing Research Process
Explanation: Marketing research involves systematically gathering, analyzing, and interpreting data to make informed marketing decisions.

Question No 78. In a research report, a glossary is a list of:
a) Abbreviations and acronyms used in the report
b) References and citations for external sources
c) Definitions of technical terms and jargon
d) Key findings and conclusions of the research
Correct Answer: c) Definitions of technical terms and jargon
Explanation: A glossary in a research report provides definitions and explanations of technical terms and jargon used in the study, making it easier for readers to understand the content.

Question No 79. What are good market research questions?
a) Questions that are biased towards a specific answer
b) Questions that are long and complex
c) Questions that are relevant and unbiased
d) Questions that are unrelated to the research objectives
Correct Answer: c) Questions that are relevant and unbiased
Explanation: Good market research questions are relevant to the research objectives and are free from bias, allowing for accurate and meaningful data collection.

Question No 80. What does Competition-based pricing include:
a) Setting prices based on production costs
b) Setting prices based on customer demand
c) Setting prices in line with competitors’ prices
d) Setting prices based on promotional strategies
Correct Answer: c) Setting prices in line with competitors’ prices
Explanation: Competition-based pricing is a pricing approach that considers the prices charged by competitors for comparable products or services.

Question No 81. What does “MCQ” stand for in the context of research methodology?
a) Methodological Conclusion Questions
b) Multiple Choice Questionnaire
c) Methodological and Conceptual Queries
d) Methodology and Contextual Questionnaire
Correct Answer: b) Multiple Choice Questionnaire
Explanation: In the context of research methodology, “MCQ” stands for Multiple Choice Questionnaire, a data collection tool.

Question No 82. What is demand analysis?
a) Analyzing customer preferences
b) Studying competitor products
c) Forecasting sales trends
d) Understanding market demand
Ans: d) Understanding market demand
Explanation: Demand analysis involves studying and analyzing consumer preferences and market demand for a product or service.

Question No 83. What does demand analysis in economics focus on?
a) Analyzing consumer preferences and tastes
b) Evaluating the supply chain of a product
c) Studying the impact of government policies on prices
d) Understanding the relationship between price and quantity demanded
Correct Answer: d) Understanding the relationship between price and quantity demanded
Explanation: Demand analysis in economics examines how changes in the price of a product or service influence the quantity demanded by consumers.

Question No 84. What does a surveying MCQ PDF typically contain?
a) Research findings and conclusions
b) The methodology and data analysis techniques
c) A collection of multiple-choice questions related to surveying
d) A glossary of technical terms used in surveying
Correct Answer: c) A collection of multiple-choice questions related to surveying
Explanation: A surveying MCQ PDF typically contains multiple-choice questions about surveying used for assessment purposes.

Question No 85. What is the conclusion of a research report?
a) A summary of the leading research findings
b) A list of recommendations for future research
c) A discussion of the limitations of the study
d) A comparison of primary and secondary data sources
Correct Answer: a) A summary of the leading research findings
Explanation: The final section of a research report offers a brief overview of the primary discoveries and outcomes obtained from analyzing the data.

Question No 86. What is the primary purpose of research methodology in a research study?
a) To describe the research topic in detail
b) To present data in the form of graphs and charts
c) To provide a theoretical framework for the study
d) To outline the systematic process and techniques used in the research
Correct Answer: d) To outline the systematic process and techniques used in the research
Explanation: Research methodology outlines the step-by-step process and techniques used in the research study to ensure the validity and reliability of the results.

Question No 87. Why can the classification of secondary data not be based on specific criteria?
a) Secondary data is always outdated and irrelevant
b) Secondary data is challenging to access and collect
c) Secondary data sources do not provide relevant information
d) Secondary data can be collected for various purposes and may not fit specific criteria
Correct Answer: d) Secondary data can be collected for various purposes and may not fit specific criteria
Explanation: Secondary data is collected by different researchers or organizations for different purposes, making it challenging to classify based on specific criteria.

Question No 88. What is an investigation in research?
a) Data analysis
b) Data collection
c) Problem identification
d) Hypothesis testing
Ans: b) Data collection
Explanation: In research, investigation involves gathering data to address the research questions or evaluate hypotheses.

Question No 89. What does “investigation” mean in the context of research?
a) Conducting experiments to test hypotheses
b) Collecting data through surveys and interviews
c) Analyzing data using statistical methods
d) The process of systematic inquiry and examination of a subject
Correct Answer: d) The process of systematic inquiry and examination of a subject
Explanation: Investigation in the context of research refers to the systematic process of inquiring and examining a specific subject or research question to gain insights and draw conclusions.

Question No 90. What does the “Digital India” initiative aim to promote?
a) Traditional agriculture practices
b) Digital literacy and technology adoption
c) Handicrafts and local art forms
d) Religious and cultural festivals
Correct Answer: b) Digital literacy and technology adoption
Explanation: The “Digital India” initiative is a government program in India that aims to promote digital literacy, digital infrastructure, and technology adoption in various sectors.

Question No 91. What do statistical analysis packages have much in common with?
a) Data collection methods
b) Research design techniques
c) Multiple Choice Questions (MCQs)
d) Data analysis and manipulation tools
Correct Answer: d) Data analysis and manipulation tools
Explanation: Statistical analysis packages are software tools used for data analysis, manipulation, and interpretation, standard features shared by various packages.

Question No 92. What are MCQs on research design used for?
a) Evaluating statistical analysis packages
b) Assessing knowledge of digital technologies
c) Testing understanding of research design concepts
d) Analyzing data for a specific research study
Correct Answer: c) Testing understanding of research design concepts
Explanation: MCQs on research design are used to assess the knowledge and understanding of concepts related to designing research studies, including sampling methods, data collection techniques, and research methodologies.

Question No 93. What does an MCQ on report writing typically cover?
a) Formatting and styling of reports
b) Specific research findings and conclusions
c) Technical aspects of statistical analysis
d) Theoretical concepts of digital technologies
Correct Answer: a) Formatting and styling of reports
Explanation: An MCQ on report writing typically covers questions about the proper format, structure, and styling of research reports, including sections like the title page, abstract, introduction, and references.

Question No 94. What is the conclusion of a research report?
a) Recommendations for future research
b) Summary of findings
c) Discussion of limitations
d) Background information on the topic
Ans: b) Summary of findings
Explanation: The conclusion section of a research report gives a brief overview of the significant discoveries and understandings derived from the investigation.

Question No 95. What is the purpose of marketing research?
a) To increase product prices
b) To develop marketing strategies
c) To reduce customer satisfaction
d) To eliminate competition
Ans: b) To develop marketing strategies
Explanation: Marketing research aims to gather information about customers, competitors, and market trends to develop effective marketing strategies.

Question No 96. What is the central panel at the bottom of a rise called?
a) Stringer
b) Riser
c) Tread
d) Landing
Ans: b) Riser
Explanation: The central panel at the bottom of a rise in a staircase is called a riser.

Question No 97. What is a statistical analysis package?
a) A software tool for data collection
b) A software tool for data visualization
c) A software tool for data analysis
d) A software tool for data storage
Ans: c) A software tool for data analysis
Explanation: A statistical analysis package is a software tool used to analyze and interpret data collected during research.

Question No 98. What is research design?
a) The process of data analysis
b) The approach to data collection
c) The selection of research participants
d) The formulation of research questions
Ans: b) The approach to data collection
Explanation: Research design refers to the systematic approach and techniques used to collect and analyze data for a research study.

Question No 99. What is Google Search Console?
a) A tool for web development
b) A tool for search engine optimization
c) A tool for social media marketing
d) A tool for email marketing
Ans: b) A tool for search engine optimization
Explanation: Google Search Console is a tool provided by Google that helps website owners monitor and optimize their site’s presence in Google search results.

Question No 100. What is service marketing primarily focused on?
a) Selling tangible products to consumers
b) Promoting intangible services to businesses
c) Delivering customer experiences through intangible offerings
d) Conducting market research for physical goods

Correct Answer: c) Delivering customer experiences through intangible offerings
Explanation: Service marketing is primarily focused on promoting and delivering intangible services to consumers. Unlike physical products, services are experiences and performances that cannot be held or touched. Service marketing strategies revolve around creating and delivering exceptional customer experiences to meet customer needs and expectations.

Frequently Asked Questions (FAQs) about Marketing Research

Question 1: What is marketing research, and where does it start?

Answer: When conducting marketing research, it is essential to follow a systematic approach for gathering, analyzing, and interpreting data associated with a specific market, product, or service. It starts with identifying clear research objectives.

Question 2: What are the primary and secondary data in marketing research?

Answer: Primary data is original data collected for a specific research study, while secondary data is collected by someone else for a different purpose.

Question 3: Can the classification of secondary data be based on specific criteria?

Answer: No, the classification of secondary data cannot be based on specific criteria because it is collected for various purposes by different researchers or organizations.

Question 4: What does “competition-based pricing” include?

Answer: Competition-based pricing is a strategy where prices for products or services are determined by what similar offerings from competitors cost.

Question 5: What is “demand analysis” in economics?

Answer: In economics, demand analysis aims to comprehend the correlation between the price and the amount of a specific product or service consumers are willing to purchase.

Question 6: What is the role of “brand research” in marketing?

Answer: Brand research is an essential area of marketing research that aims to understand how consumers perceive a brand, its strengths, weaknesses, and associations.

Question 7: What are some excellent market research questions?

Answer: Good market research questions are relevant and unbiased, helping researchers gather meaningful and accurate data.

Question 8: What does a “glossary” in a research report contain?

Answer: A glossary in a research report provides definitions and explanations of technical terms and jargon used in the study.

Question 9: What is the significance of “information in the research” in marketing research?

Answer: Information in the research refers to the data and insights gathered through the research process, which form the basis for decision-making.

Question 10: What does “investigation” mean in the context of marketing research?

Answer: The investigation, in the context of marketing research, refers to the systematic process of inquiring and examining a specific subject or research question to gain insights.

From here you may download marketing research questions and answers pdf.

International Marketing Management MCQs with Answer

Conclusion:

We hope you enjoyed our blog post about market research MCQs questions and answers pdf. Marketing research is a process used to enhance the visibility of a product or service for a specific target audience.

Before you start a marketing research project, you must get your research materials and learn about the process. By researching, you can better plan the project and increase its success.

We have provided multiple-choice questions and answers to help you better understand the process and what you need to do.

If you have any inquiries, feel free to ask by leaving a comment. Thank you for reading. We would love to hear from you!

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