International Marketing Management MCQ with Answers

International Marketing Management MCQ with Answers

International Marketing Management MCQ with Answers | MCQ on International Marketing with Answers for MCOM, BCOM, BMS, MBA, BBA.

Are you looking for the best International Marketing Management MCQ with Answers? If so, you have come to the right place!

Here you will find a comprehensive list of questions and answers that cover all aspects of international marketing management. We have compiled a selection of multiple-choice questions designed to test your knowledge on this important topic.

With our help, you can become better equipped to tackle any international marketing management challenge you may face in the future.

International Marketing Management MCQ

What is International Marketing Management

International marketing management refers to the process of developing and implementing marketing strategies to promote products or services in different countries.

This approach is necessary due to various factors such as differences in consumer behavior, cultural influence, and regulatory requirements. The aim of international marketing management is to create a global presence for a brand while adapting its messaging and positioning according to local market conditions.

The role of an international marketing manager involves identifying potential markets, analyzing customer needs and preferences, conducting market research, determining pricing strategies, developing promotional campaigns, managing distribution channels, and monitoring sales performance.

In addition, they must also be aware of legal and ethical considerations when operating in foreign markets. Successful international marketing managers are adept at communicating across cultures while ensuring consistency with the brand’s overall message.

International marketing management presents numerous challenges that require careful consideration before entering new markets.

International Marketing Management MCQ with Answers

1. The international market goes beyond the ___ marketer and becomes more involved in the marketing environment in the countries in which it is doing business.
a. Export
b. Import
c. Multinational
d. Domestic
Ans: A

2. The one significant reason for the Trade to become global is –
a. Communication opportunities
b. Technology
c. Improved transportation
d. All of the above
Ans: B

3. In ___, the Indian Government gave Coca-Cola the choice of either revealing its secret formula or leaving the country.
a. 1978
b. 1977
c. 1987
d. 1982
Ans: B

4. The most generic name to describe corporations operating around the world.
a. TNC
b. MNE
c. MNC
d. Global Corporation
Ans: C

5. ‘Microsoft’ is an example of:
a. Horizontally Integrated MNC
b. Vertically Integrated MNC
c. Diversified MNC
d. Global Corporation
Ans: C

6. Structural requirements for definition as an MNC include:-
a. Number of countries in which the firm does business
b. Citizenship of corporate owners and top managers
c. The commitment of corporate resources to foreign operations
d. Only a and b
Ans: D

7. State whether the given statement is true or not:
‘International Marketing is not a revolutionary shift, it is an evolutionary process.’
a. True
b. False
c. Not clear
d. Cannot say
Ans: A

8. ___ is the principle of organization of a region around several political, social or financial centers.
a. Ethnocentrism
b. Polycentrism
c. Marketing expansion
d. Global marketing
Ans: B

9. ___ can be universally advertised as “Adds Life”.
a. Coca Cola
b. Pepsi
c. Ranbaxy
d. Reliance
Ans: A

10. It is the act of reducing government-imposed constraints on the behavior of actors in the economy.
a. Privatization
b. Liberalization
c. Deregulation
d. All of the above
Ans: B

11. It is a market model in which trade in goods and services between or within countries flow unhindered by government-imposed restrictions.
a. Liberalization
b. Free trade
c. Trade barriers
d. All of the above
Ans: B

12. ___ can be described as the economic means to achieve the political goal of an independent nation.
a. Liberalization
b. Free trade
c. Trade barriers
d. Protectionism
Ans: D

13. Restrictions to trade include:
a. Taxes & tariffs
b. Legislation & quotas
c. Non-tariff barriers
d. All of the above
Ans: D

14. A ___ is a tax on goods upon importation.
a. Tariff
b. Non-tariff
c. Legislation
d. Quotas
Ans: A

15. ___ can be defined as supreme and independent political authority.
a. Political Risk
b. Sovereignty
c. Ideology
d. Nationalism
Ans: B

16. The ultimate threat a government can pose toward a company is-
a. Expropriation
b. Sovereignty
c. Statue law
d. None of the above
Ans: A

17. ___ established to promote fair competition.
a. Antitrust laws
b. Regulations
c. Both a and b
d. Political risk
Ans: C

18. The development of ___ has gone a long way to reducing the element of “foreignness”.
a. GATT
b. NATO
c. EU
d. All of the above
Ans: D

19. ___ occurs if ownership of the property or assets in question is referred to as confiscation.
a. Privatization
b. Nationalization
c. Expropriation
d. Compensation
Ans: B

20. Potential sources of political complication include:
a. Social unrest
b. Attitudes of nationals
c. Policies of the host government
d. All of the above
Ans: D

21. All exports operate within an institutional environment, which is made up of a set of ___ ground rules.
a. Political
b. Social
c. Legal
d. All of the above
Ans: D

22. It facilitates marketing agencies and producers by reducing transaction costs.
a. Rules & conventions
b. Licensing
c. Legal environment
d. Norms & standards
Ans: B

23. It is the unauthorized copying and production of a product.
a. Patent
b. Trade secret
c. Counterfeiting
d. Copyrights
Ans: C

24. International law was essentially an amalgam of:
a. Treaties
b. Covenants & Codes
c. Agreement
d. All of the above
Ans: D

25. ___ sources its goods in countries with low wages and poor labor regulations.
a. Nike
b. Adidas
c. Reebok
d. Levi Strauss
Ans: A

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