International Marketing Management MCQ with Answers

International Marketing Management MCQ with Answers

International Marketing Management MCQ with Answers | MCQ on International Marketing with Answers for MCOM, BCOM, BMS, MBA, BBA.

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International Marketing Management MCQ

International Marketing Management MCQ with Answers

1. The international market goes beyond the ___ marketer and becomes more involved in the marketing environment in the countries in which it is doing business.
a. Export
b. Import
c. Multinational
d. Domestic
Ans: A

2. The one significant reason for the Trade to become global is –
a. Communication opportunities
b. Technology
c. Improved transportation
d. All of the above
Ans: B

3. In ___, the Indian Government gave Coca-Cola the choice of either revealing its secret formula or leaving the country.
a. 1978
b. 1977
c. 1987
d. 1982
Ans: B

4. The most generic name to describe corporations operating around the world.
a. TNC
b. MNE
c. MNC
d. Global Corporation
Ans: C

5. ‘Microsoft’ is an example of:
a. Horizontally Integrated MNC
b. Vertically Integrated MNC
c. Diversified MNC
d. Global Corporation
Ans: C

6. Structural requirements for definition as an MNC include:-
a. Number of countries in which the firm does business
b. Citizenship of corporate owners and top managers
c. The commitment of corporate resources to foreign operations
d. Only a and b
Ans: D

7. State whether the given statement is true or not:
‘International Marketing is not a revolutionary shift, it is an evolutionary process.’
a. True
b. False
c. Not clear
d. Cannot say
Ans: A

8. ___ is the principle of organization of a region around several political, social or financial centers.
a. Ethnocentrism
b. Polycentrism
c. Marketing expansion
d. Global marketing
Ans: B

9. ___ can be universally advertised as “Adds Life”.
a. Coca Cola
b. Pepsi
c. Ranbaxy
d. Reliance
Ans: A

10. It is the act of reducing government-imposed constraints on the behavior of actors in the economy.
a. Privatization
b. Liberalization
c. Deregulation
d. All of the above
Ans: B

11. It is a market model in which trade in goods and services between or within countries flow unhindered by government-imposed restrictions.
a. Liberalization
b. Free trade
c. Trade barriers
d. All of the above
Ans: B

12. ___ can be described as the economic means to achieve the political goal of an independent nation.
a. Liberalization
b. Free trade
c. Trade barriers
d. Protectionism
Ans: D

13. Restrictions to trade include:
a. Taxes & tariffs
b. Legislation & quotas
c. Non-tariff barriers
d. All of the above
Ans: D

14. A ___ is a tax on goods upon importation.
a. Tariff
b. Non-tariff
c. Legislation
d. Quotas
Ans: A

15. ___ can be defined as supreme and independent political authority.
a. Political Risk
b. Sovereignty
c. Ideology
d. Nationalism
Ans: B

16. The ultimate threat a government can pose toward a company is-
a. Expropriation
b. Sovereignty
c. Statue law
d. None of the above
Ans: A

17. ___ established to promote fair competition.
a. Antitrust laws
b. Regulations
c. Both a and b
d. Political risk
Ans: C

18. The development of ___ has gone a long way to reducing the element of “foreignness”.
c. EU
d. All of the above
Ans: D

19. ___ occurs if ownership of the property or assets in question is referred to as confiscation.
a. Privatization
b. Nationalization
c. Expropriation
d. Compensation
Ans: B

20. Potential sources of political complication include:
a. Social unrest
b. Attitudes of nationals
c. Policies of the host government
d. All of the above
Ans: D

21. All exports operate within an institutional environment, which is made up of a set of ___ ground rules.
a. Political
b. Social
c. Legal
d. All of the above
Ans: D

22. It facilitates marketing agencies and producers by reducing transaction costs.
a. Rules & conventions
b. Licensing
c. Legal environment
d. Norms & standards
Ans: B

23. It is the unauthorized copying and production of a product.
a. Patent
b. Trade secret
c. Counterfeiting
d. Copyrights
Ans: C

24. International law was essentially an amalgam of:
a. Treaties
b. Covenants & Codes
c. Agreement
d. All of the above
Ans: D

25. ___ sources its goods in countries with low wages and poor labor regulations.
a. Nike
b. Adidas
c. Reebok
d. Levi Strauss
Ans: A

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