Multiple choice questions on consumer behaviour in marketing | Consumer behaviour and advertising management MCQ with answers. Buying behaviour and brand management MCQ.
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Multiple choice questions on consumer behaviour in marketing.
Q1. ___ is the study of individuals or organizations and the activities undertaken by them to select, procure and use products or services to satisfy their needs and wants?
a. Organisation behavior
b. Consumer behavior nationality development
d. None of these
Ans. b
Q2. who introduced the concept of assembly line manufacturing of automobiles?
a. Peter Drucker
b. Philip kotler
c. Henry ford
d. MC Donald
Ans. c
Q3. this is the new marketing concept?
a. Consumer Orientation
b. Sales orientation
c. Product orientation
d. Production orientation
Ans. a
Q4. Cost of developing new customers is always much ___ than retaining an existing customer?
a. Lower
b. Higher
c. Encouraging
d. Discouraging
Ans. b
Q5. ___ publicity by a satisfied customer is the most effective and cheapest way to increase the business.
a. Media
b. Print media
c. Radio
d. Word of mouth
Ans. d
Q6. ___ are defined as the luxuries for which a consumer craves.
a. Behaviour
b. Wants
c. Opportunities
d. None of these
Ans. b
Q7. the first step in developing a ___ is to analyze the market in which the firm is operating.
a. Marketing concept
b. Marketing mix
c. Marketing strategy
d. None of these
Ans. c
Q8. 4P’s of marketing does not include.
a. Promotion
b. Price
c. Distribution
d. Preservation
Ans. d
Q9. B2B stands for.
a. Business to business
b. Behaviour to behaviour
c. Based on business
d. None of these
Ans. a
Q10. One cannot be everything to everyone but we can be everything to a select few is the basis for.
a. Mass marketing
b. Mass customization
c. Market segmentation
d. None of these
Ans. c
Q11. These are not the demographic variables.
a. Company
b. Age
c. Marital Status
d. Occupation
Ans. a
Q12. You start with a single customer and build on that profile.
a. Top-down approach
b. Bottom-up approach
c. Middle-Middle Approach
d. Avoidance approach
Ans. b
Q.13. ___ market is the market segment to which a particular product is marketed.
a. Customer
b. Target
c. Segmentation
d. Buyer’s
Ans. b
Q14. ___ is one example in India, which could diversify into several segments in different industries very effectively.
a. Colgate
b. P & G
c. ITC
d. HCL
Ans. c
Q15. The differences in different segments are completely ignored the company goes for a single marketing strategy common for all segments.
a. Undifferentiated
b. Differentiated marketing
c. Market specialization
d. NOT
Ans. a
Q16. ___ is the process of learning one’s own culture.
a. Acculturation
b. Cultures
c. Enculturation
d. Knowledge
Ans. c
Q17. ___ is a set of actions. Often thought to have symbolic value. The performance of which is usually by a religion or by the traditions of a community.
a. Myths
b. Norms
c. Values
d. Rituals
Ans. d
Q18. A white carnation flower is a symbol of death is.
a. Japan
b. U.S.A
c. China
d. Thailand
Ans. c
Q19. VALS is an acronym for ___.
a. Value-added license system
b. Validity analysis leasing score
c. Values and lifestyles
d. None of these
Ans. c
Q20. They are conservative, conventional people with a commitment to family, church, community, and the nation.
a. Achievers
b. Believers
c. Strivers
d. innovators
Ans. b
Q21. ___ represents generally accepted ways of behaving in social situations.
a. Agreements
b. Things
c. Secular
d. Etiquette
Ans. e
Q22. This is not the element of learning.
a. Motivation
b. Cues
c. Response
d. Etiquette
Ans. d
Q23. Steps in the perception process include.
a. Sensation
b. Organization
c. Interpretation
d. All of the above
Ans. d
Q24. People skipping the TV commercials while watching their favorite programmes by tuning to other channels is an example of ___.
a. Selective exposure
b. Selective blocking
c. Selective attention
d. Selective interpretation
Ans. b
Q25. Just Noticeable Difference is also called as ___.
a. Differential threshold
b. Absolute threshold
c. Subliminal perception
d. Perceptual perception
Ans. a
Q26. Organizing their perceptions to make them into a complete picture over when the pattern of stimuli received by them is incomplete.
a. Ground & figure
b. Closure
c. Grouping
d. None of these
Ans. b
Q27. ___ carries pictures are his/her mind regarding the meaning of different kinds of stimuli.
a. Halo effect
b. Appearance
c. Stereotypes
d. Perception
Ans. c
Q28. ___ is a change in the content of long-term memory and motivation acts as a spur to ____.
a. Motivation
b. Hearing
c. Cues
d. Response
Ans. b
Q29. Classical auditioning demonstrated by.
a. Ivan Pavlov
b. Henry
c. Kotler
d. Yoder
Ans. a
Q30. ___ is a technique in which avoids understanding the inner complexities & inferences of the subject.
a. Cognitive learning
b. Formal learning
c. Informal learning
d. Rote learning
Ans. d
Q31. Motivation is comprised of.
a. Drives
b. Goal object
c. Emotions
d. Behaviour
e. a, b both
Ans. e
Q32. Social needs do not include.
a. Cosmetics
b. Entertainment
c. Greeting cards
d. None of these
Ans. d
Q33. The reason for the favorable or unfavorable outcome of a decision to self or to some outside element is called ___.
a. Generalization
b. Preservation theory
c. Attribution theory
d. Classification theory
Ans. c
Q34. Murray’s list of psychogenic needs does not is clued.
a. Dominance need
b. Status needs
c. Exhibition need
d. Exposition need
Ans. b
Q35. “Daag achche hain na” Advertisement related to.
a. Nirma
b. Rin
c. Arial
d. Surf excel
Ans. d
Q36. ___ are positive negative or neutral views of an attitude object.
a. Approaches
b. Emotions
c. Attitudes
d. None of these
Ans. c
Q37. Cognitions are also called ___.
a. Affect
b. Conation
c. Attitudes
d. Belief
Ans. d
Q38. Motives that are known to consumers and freely admitted are called ___.
a. Latent motives
b. Manifest matures
c. Purchase Motives
d. Drive motives
Ans. b
Q39. A person who is worried about his/her weight and at the same time wants ice cream is.
a. Avoidance-Avoidance conflict
b. Approach-Avoidance conflict
c. Approach-Approach conflict
d. Handling Motivational conflict
Ans. b
Q40. Attitudes develop on the basis of these factors.
a. Affect
b. Behavioral change or conation
c. Cognition
d. All of above
Ans. d
MCQs on Consumer Behaviour with Answers pdf
Q41. A message that comes from a credible source that disappeared after several weeks is ___.
a. Halo effect
b. Sleeper effect
c. Deleting effect
d. None of these
Ans. b
Q42. Learning theories ore
a. Classical Conditioning
b. Instrumental conditioning
c. Modeling
d. Psychological theory
Ans. d
Q43. The consumer agrees to a small request by the marketer first although reluctantly.
a. Door in the face strategy
b. Foot in the door strategy
c. Leg on the lend strategy
d. Hand in the sky strategy
Ans. b
Q44. ____ is defined as any element of knowledge including attitude, emotion, belief, or behavior.
a. Tradition
b. Culture
c. Traits
d. Cognition
Ans. d
Q45. All living beings are governed by what is called a ___.
a. Circadian rhythm
b. Biological clock
c. Alzheimer’s disease
d. a & b both
Ans. d
Q46. ___ is a person is a genetic heritage.
a. Traits
b. Attitudes
c. Perception
d. Race
Ans. d
Q47. The ___ is the source of primitive energy that builds up and needs to be released or exposed in some way.
a. Ego
b. Superego
c. Id
d. None of these
Ans. c
Q48. ____ is a concept that describes the beliefs of an individual or culture.
a. Norms
b. Values
c. Myths
d. Rituals
Ans. b
Q49. Self-concept has at last three major qualities of interest to marketers.
a. It is learned
b. It is organized
c. It is dynamic
d. It is cognitive
e. It is unorganized
f. (a, b, c)
Ans. f
Q50. ___ ore seen as an important tool for acquiring feedback regarding new products as well as various topics.
a. User group
b. Buyer group
c. Fours group
d. Payer group
Ans. c
Link to download multiple choice on consumer buying behaviour
International Marketing Management MCQ with Answers
Conclusion
MCQs on consumer behaviour with answers pdf provides a great starting point for those looking to gain a better understanding of this kind of marketing strategy.
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